Thank you Malaysia SME for featuring an article about us.
Malaysia SME featured Rhymba Hills® on its 186 Issue (June 25th – July 8th 2016) and branded Rhymba Hills® as the leader for the tea wave set to happen in Malaysia. As it is in the United States, Australia and Europe, Malaysia will be soon be hit with the tea trend in the next two to three years. Based on the statistic, the second most consumed beverage next to water is tea.
In the United States, the Ready to Drink (RTD) tea accounts for USD45.7 billion in 2016. In Europe, the numbers are lesser (at USD24 billion) but it has been steadily growing with consumers looking for high value specialty teas. This is especially obvious with young consumers themselves seeking for innovative and healthy teas that will enable them to experience an authentic taste.
In terms of positioning, teas hold a healthy stance. This is further supported with influencers who uses tea as a ‘beauty drink’ as a replacement to sugary and sweetened beverages. Growing health awareness and consciousness also help in boosting specialty teas in the market allowing it grow at 21.6 billion in 2016 in the food industry.
As more and more people become health conscious, caffeine and sugar filled beverages will be replaced and that is when they will seek healthier options such as the herbal tea infusions. These tea infusions serve as a ‘tea with purpose’ with functional benefit of boosting energy, help to ease stress, promote relaxation, anti-inflammatory and anti-oxidising. According Foodservice Analyst, Caleb Bryant, in 2016, the breakout ingredient was turmeric and it has been used for many specialty teas.
In Malaysia, Rhymba Hills® is the only company catering to these changes in food trend and awareness. With our own variety of herbal infusion blend, we are confident that when the wave of healthy tea and infusion hit Malaysia, we are ready to help more people enjoy a healthier lifestyle.