Serumpun is a celebration of Malaysia’s shared roots — a living platform where culture, craftsmanship, and heritage converge. Proudly sponsored by Tourism Malaysia in conjunction with Visit Malaysia Year 2026, Serumpun represents a national effort to elevate Malaysia’s identity through authentic, meaningful experiences that resonate with both local and global audiences.
As part of this vision, Serumpun is honoured to collaborate with Rhymba Hills® as a strategic partner, bringing Malaysia’s botanical heritage to the forefront of the cultural narrative.
Founded on a deep respect for local wisdom and natural resources, Rhymba Hills® is a Malaysian wellness brand dedicated to preserving and reinterpreting traditional herbal knowledge. Drawing from indigenous botanicals such as lemongrass, pandan, ginger, roselle, and other native herbs, each infusion reflects the landscapes, flavours, and traditions that define Malaysia.
More than a beverage, Rhymba Hills® serves as a cultural bridge — connecting heritage with contemporary wellness. Its commitment to local sourcing, ethical partnerships with farmers, Halal certification, and international recognition positions the brand as a compelling ambassador for Malaysia’s rich natural legacy.
Through Serumpun, Rhymba Hills® invites visitors to experience heritage in an intimate and sensory way — where stories are shared through taste, aroma, and mindful moments. This partnership reinforces Serumpun’s mission to present heritage not as a static past, but as a living, evolving expression of Malaysian identity.
Together, Serumpun, Tourism Malaysia, and Rhymba Hills® champion a unified message for Visit Malaysia Year 2026: that Malaysia’s heritage is rooted in nature, nurtured by communities, and ready to be shared with the world — one meaningful experience at a time.