This October, a taste of Malaysia is coming to Paris. Rhymba Hills, the award-winning Malaysian botanical infusion brand, will be exhibiting at SIAL Paris — one of the world’s leading food and beverage trade exhibitions — bringing single-origin herbal tisanes from the hills of Kedah and Perak to one of the most discerning food capitals in the world.
Here’s what to expect from Rhymba Hills in Paris this October, and why the city is such a fitting stage for Malaysia’s botanical story.
Why Paris, and Why Now
Paris has long been a home for tisanes and herbal infusions, with a market built on heritage, provenance, and craftsmanship. It’s fitting, then, that Rhymba Hills already carries Paris in its story: several of its signature blends are AVPA (Agence pour la Valorisation des Produits Agricoles) Paris award winners, recognised for their quality on the same stage as some of the world’s most celebrated culinary products.
This October’s SIAL Paris exhibition marks the next chapter — an opportunity to introduce French and European buyers, distributors, and tisane lovers to the full Rhymba Hills range in person, and to show that Malaysian botanicals belong alongside the chamomiles, verbenas, and lindens that have defined the French tisane shelf for generations.
What’s on the Tasting Counter
Visitors to the Rhymba Hills booth this October can expect a guided tasting journey through Malaysia’s botanical landscape, opening with the ingredient that never fails to turn heads: butterfly pea flower, prized for its striking colour-changing infusion and instant visual impact.
From there, the tasting moves into Rhymba Hills’ award-winning core:
- Lemongrass Blend – bright, citrus-forward, and an AVPA Paris award winner in its own right
- Reevitalise – a lemongrass and Bentong ginger blend built for functional, energising wellness
- Reelax – lemongrass and pandan combined for a calming, aromatic cup
Alongside these, guests can also sample Java Tea (Misai Kucing), AntyOxy, and the Ceylon Cinnamon Blend — each offering a different entry point into Malaysia’s herbal wellness tradition. Every blend is served both hot and iced, with sachet giveaways so visitors can continue the tasting experience long after SIAL Paris closes its doors.
A Story of Terroir, Not Just Taste
Rather than positioning its blends as substitutes for familiar French tisanes, Rhymba Hills is telling a different story in Paris this year: one of terroir. Every botanical is single-origin, grown and harvested in specific regions of Peninsular Malaysia — much the way a fine French tisane brand might highlight the valley its verbena comes from, or a wine label its appellation.
This terroir-led approach sits comfortably within the premium tisane positioning already familiar to French and wider European buyers, where heritage, organic credentials, and provenance carry real commercial weight. For Rhymba Hills, provenance isn’t a marketing add-on — it’s the foundation the brand has been built on since its earliest days in Malaysia.
Halal Certification as a Point of Difference
Beyond taste and terroir, Rhymba Hills brings something distinctive to the Paris show floor: JAKIM Halal certification on every blend. As European buyers increasingly look to diversify their sourcing and reach new consumer segments, halal-certified botanical infusions offer distributors a genuine point of difference — not a replacement for existing tisane lines, but a meaningful addition to them.
What This Means for European Buyers and Tisane Lovers
For distributors and importers attending SIAL Paris, Rhymba Hills represents a ready-to-shelve addition to an existing tisane range — award-recognised, single-origin, and backed by a certification story that few competing brands can match. For everyday tisane drinkers discovering the brand for the first time, it’s an invitation to taste a part of Malaysia that rarely reaches European cups: fragrant lemongrass, warming Bentong ginger, and the vivid blue of butterfly pea flower, all steeped in centuries of Malaysian herbal tradition.
Meet Rhymba Hills in Paris This October
Rhymba Hills will be exhibiting at SIAL Paris from 17–21 October 2026. Whether you’re a distributor exploring new additions to your portfolio, a buyer sourcing certified halal products, or simply a tisane enthusiast curious about Malaysian botanicals, the Rhymba Hills booth is where Malaysian heritage meets the world stage.
Follow along for more updates as we count down to Paris, and discover the full Rhymba Hills botanical infusion range online.